John Lewis adverts you’ve forgotten – from heartbreaking tear-jerkers to downright creepy

John Lewis adverts you’ve forgotten – from heartbreaking tear-jerkers to downright creepy

It may only be the start of November but the latest John Lewis advert is out – so Christmas is definitely around the corner.

It’s the most wonderful time of the year and arguably just as good as presents under the tree and pigs in blankets.

Whether it be chaotic dragons, lonely men on the moon or bouncing dogs, John lewis always manage to pull it out the bag with unique characters and child stars.

This year was no different as mysterious installations were scattered across London and Newcastle ahead of the big release this morning.

Over the years the emotional ads have left us in tears, melted our icy hearts and some have maybe been a tad creepy.

Here is a look at all of the previous festive offerings from John Lewis.

Shadows – 2007

Shadows was very different to the weepies we’ve come to expect today
TV Grab)

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This was John Lewis’s first Christmas advert and wasn’t the weepy extravaganza we’ve grown to love.

Instead it showed a group of staff arranging things for sale in the store, inlcuind a desktop lamp, an Apple Mac computer and a leather satchel.

But don’t let the lack of tears stop you think this was truly magical.

From Me To You – 2008

2008 was the first time John Lewis used a cover track

The first time the department store used a cover of a classic song – this time The Beatles From me To You.

The tag line was “if you know the person, you’ll find the present” and it was all about finding the perfect gift for all the people in your life.

There was the coffee machine for the man who is permanently tired, the hairdryer for the shaggy dog and the chemistry set for the nerdy teenager.

When the pile is arranged it looks just like a woman walking her dog through the snow.

Sweet Child O’ Mine – 2009

This one featured little people who were really adults

The Guns N Roses track was the backdrop to this advert and showed children opening presents that were clearly meant for adults.

This year the tagline was “remember how Christmas used to feel? Give someone that feeling”.

The acoustic track, sung by Taken By Trees, eventually revealed the little people were actually adults who had been given the perfect gift.

A Tribute To Givers – 2010

Ellie Goulding provided the vocals for 2010’s advert

This year Ellie Goulding provided the emotional vocals for the cover of Elton John’s Your Song, which reached number two on the charts.

It showed people carefully wrapping and laying out the perfect presents for their loved ones.

Two parents are carefully carrying a rocking horse upstairs while their oblivious children watch TV.

And an adorable little boy even takes a sack full of presents outside in the snow to leave outside his dog’s kennel.

However, animal rights groups took issue with the advert because the boy left his dog outside in the cold while he was warm inside his house.

The Long Wait – 2011

This was one of the first weepies – and there wasn’t a dry eye in the house
Publicity Picture)

Who can forget the adorable little boy that firmly put John Lewis at the top of the tree when it came to emotional Christmas adverts.

Slow Moving Millie covered Please, Please Let Me Get What I Want by The Smiths the little lad is impatiently waiting for the countdown to Christmas to end

And while you might think it’s so he can get his hands on those goodies from Santa, it’s actually so he can give him mum and dad his carefully chosen gift.

Who didn’t reach for the hankies when they watched that?

The young star of the ad, Lewis McGowan has been very busy with small roles in a number of TV shows, including Doctor Who and Houdini and Doyle.

And earlier this year he had his biggest role yet appearing alongside Orlando Bloom and Johnny Depp in the latest Pirates of the Caribbean movie Dead Men Tell No Tales.

The Journey – 2012

Snowmen, in love, it was emotional

There surely wasn’t a dry eye in the house when the story of the love lorn snowman was shown.

The brave frozen romantic is shown scaling mountains, crossing busy roads and making his way to John Lewis to buy his true love – a snow lady (obviously) the perfect scarf for Christmas.

Gabrielle Aplin’s breathy voice covered The Power Of Love for the advert, which had to tagline “give a little more this Christmas”.

The Bear and The Hare – 2013

Lily Allen was the voice behind The Bear and The Hare

Lily Allen was the voice behind the John Lewis advert six years ago, performing Keane’s Somewhere Only We Know.

Firm pals the bear and the hare are forced to separate when the snow starts to fall and the bear has to hibernate.

But his little friend, sad and alone for Christmas, wakes him from his slumber with the perfect present – an alarm clock.

Monty the Penguin – 2014

Who wouldn’t want to be best friends with a penguin

Sticking with the animal theme this year John Lewis focused on Monty the Penguin and his adorable relationship with a little boy.

But even though Monty has a firm friend in the youngster all he dreams of is finding love.

It turns out Monty is an imginary friend and a stuffed toy but under the Christmas tree is a female penguin, destined to be his perfect companion.

The theme tune to the advert was a Tom Odell cover of John Lennon’s Real Love.

Young actor Rhys Edwards was given £2,5000 wages for the commercial, but clashed with his parents on how to spend his earnings.

The young actor wanted to buy a £369 drone but his parents wanted him to save the money for when he is older.

Mum Lucie said: “We had to be strict about that. All the money is in the bank for when he’s older.”

Man On The Moon – 2015

He lived on the moon

It was another weepy four years ago when the John Lewis advert told the story of the little girl who could see the lonely and sad old man on the moon.

Each night she watched him through her telescope as Aurora sang a cover of the Oasis track Half The World Away.

Desperate to get the man’s attention, the little girl eventually sends him a special delivery of a telescope with a handy air balloon so he can see earth for the first time.

The strapline for the advert was “show someone they’re loved this Christmas” and it cost a rumoured £7million to film.

The dad of child actress Orli Star Knill-Goldstein said: “The advert did get her in a position where she got some big auditions – massive stuff.

“She loved it. She has never been fazed by the attention. Kids at her school would come up and say, ‘Were you in the advert?’ and she would say, ‘Yes’, and walk off.

“She doesn’t watch the ad. She loves the filming and that’s it. She doesn’t seem to have any interest in becoming famous.”

Buster the Boxer – 2016

Buster got the Christmas of every dog’s dreams four years ago

It was a return to animals in 2016 when Vaults performed One Day I’ll Fly Away.

The advert focused on Buster the Boxer and a trampoline.

A little girl’s dad spends Christmas Eve building his daughter a trampoline in the back garden.

Once he’s finished two foxes and a badger start jumping on the present, watched wistfully by Buster.

As soon as the back door is opened on Christmas morning, the little girl runs downstairs to jump on her trampoline, only to be beaten to it by a very excited Buster.

Moz the Monster – 2017

No one needed to be scared of monsters in 2017

Elbow performed the Beatles track Golden Slumbers for 2017’s offering.

The advert tells the story of a little boy who’s scared of the dark and is then terrified to find a monster, Moz, living under his bed.

But the pair quickly become friends and spend the night times playing, which leaves the little lad exhausted during the day.

We were all under the belief that one child was star of the show, but the role was actually given to a set of twins, Ethan and Tobias.

Only one of them actually auditioned for the big role but when bosses heard the had an identical twin they got them both involved.

The Boy and The Piano – 2018

Elton John was the inspiration behind 2018’s advert

2018’s John Lewis slice of festive emotion was a homage to singing legend Elton John.

For the second time Your Song was used as the soundtrack for the two-minute advert.

It shows Elton, and four actors of different ages showing him at various stages of his career before finally showing the pop legend as a little boy, receiving his first piano for Christmas.

Excitable Edgar – 2019

Excitable Edgar was a misunderstood dragon

Last year told the story of Edgar the dragon and his festive shenanigans with his best pal, Ave.

In the heartwarming two-and-a-half minute rollrcoaster, we see Edgar inadvertantly ruining Christmas events in his village because he keeps getting so over-excited he breathes fire.

But Ava is determined her fire breathing pal will have an amazing festive day and tempts him out of his hiding place with the perfect present.

The poignant advert is made even more emotional thanks to the soundtrack of REO Speedwagon’s Can’t Fight This Feeling performed by Dan Smith of Bastille.

Give A Little Love – 2020

Give A Little Love was the perfect ad for last year

We all needed something to cheer us up last year, so this was exactly what the doctor ordered.

The heart-warming campaign, entitled ‘Give A Little Love’, was said to have been inspired by the British public’s response to the coronavirus pandemic this year.

The advert began with a young boy whose football has become stuck in a tree.

A friend steps in to help him which sparks further acts of kindness, with each clip switching between live action and various styles of animation.

It ended with the message ‘Give A Little Love’ written in the sky with smoke plumes from a plane resembling a World War II spitfire, in homage to Captain Sir Tom Moore.

John Lewis’ ad featured several nods to the coronavirus pandemic, including the moment two neighbours pull an extra long cracker that stretches between their houses in a nod to social distancing.

While an off-duty nurse was also seen helping out a young girl after noticing her glasses are broken as they share the same bus journey home.

After what has been a difficult year for many people, John Lewis said they had considered scrapping their costly winter marketing campaign altogether but instead decided to use their ad to celebrate the good as well as raise money for some worthy causes.

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