Sancho signed for the Red Devils during the summer window, in a deal worth £72.9million.
The England international was expected to be the headline act in United’s transfer dealings, but saw his arrival completely overshadowed by the shock return of Cristiano Ronaldo.
And the Portuguese legend has somewhat taken the limelight off Sancho when it comes to on-field performances as well.
While Ronaldo has five goals from his opening seven games back at Old Trafford, the former Dortmund star is still yet to open his account.
His indifferent early season form has seen him drop out of Ole Gunnar Solskjaer’s XI, even with Marcus Rashford on the sidelines with injury.
But Shaw is adamant that his international colleague will hit the heights that saw him become one of the most sought after attacking players in European football.
“Sometimes, for people, it takes time,” Shaw told talkSPORT. “But I wouldn’t say he’s struggling at the moment.
“He’s working extremely hard behind closed doors and training really well and looking really sharp. He just hasn’t had that bit of luck that sometimes you need for your first goal or first assist.
“But I’ve got no doubt in my mind, it’s coming. The talent he has is unbelievable, he can go right to the very top.
“It’s just about him staying focussed, keep doing what he’s doing in training and working hard. His time will come.”
Solskjaer has insisted he has no concerns over his big summer signing and would still make the same move again in hindsight.
Sancho came off the bench during United’s most recent Premier League encounter and Gary Neville felt he offered the best performance of his fledgling career at his new club.
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He told his Sky Sports Podcast: “You come away from that game and everyone was disappointed, but I thought Jadon Sancho gave his best 20-minute performance in a Manchester United shirt.
“‘I thought that was the one big positive from the match. Sancho got on the pitch after a difficult start and I think Man Utd fans are still working him out and still getting to know him, and he’s still working out Man Utd.
“He’s a £70m signing but he’s been overtaken by Varane and Ronaldo in terms of the publicity and furore.
“He’s almost slipped into the club and been a little anonymous in the first few weeks, he’s probably frustrated.
“But I thought he did really well after coming on yesterday and we saw glimpses of his ability, little passes with Ronaldo and stuff like that.
“So I think it’s worth mentioning that we saw a good little period from him and that was a positive.