Boux Avenue launch sale with up to 50% off lingerie, apparel, swimwear and more

Boux Avenue launch sale with up to 50% off lingerie, apparel, swimwear and more

Do you have a staycation on the cards? Maybe some winter sun is on the horizon? Or perhaps you just want to invest in some gorgeous new underwear and treat yourself? Well help is on hand as Boux Avenue is having a sale – with up to 50% off selected items.

Everything from lingerie, apparel, swimwear, accessories, activewear, loungewear and nightwear is all included too! So if you’ve been saving items in your basket or need an excuse for a shopping spree, Boux Avenue has you covered.

The sale is happening now both in store and online – so what are you waiting for? To find your nearest Boux Avenue, we’ve popped the store locator here for ease. You’ll also find the latest opening and closing time information listed there as well.

With the last of the summer sun on the way, why not treat yourself to some gorgeous new swimwear for the beach, back garden or local park?

Now we’ve picked out just a few of our favourite items but you can shop the full sale right here, at

Eyes High Leg Cotton Boxer Briefs (Pink Mix) – was £8, now £3

These high leg boxer briefs are super soft and perfect for everyday comfort. They have a Boux branded elastic, along with a super cute eye print on the fabric. They’re also flattering due to the high leg cut.

Annabelle Longline Bra (Navy) – was £40, now £22

Add some glamour to your wardrobe with this beautiful structured longline bra and elegant lace detailing. The bra is unpadded, with satin details as well as a soft seal hook and eye for added comfort.

Leanna Plunge Bra (Black & Light Pink) – was £34, now £16

For a super feminine and flattering look then this plunge bra is for you! With its subtle silver lace details and a padded boost to show off your body, this will be your go to bra with a little something extra! The bra consists of a lace under band, along with the potential to wear it with a racerback if you fancy something different.

Ditsy Floral Shortie in A Bag (Pink Mix) – was £22, now £12

Already planning ahead with your Christmas shopping! Then these brushed cotton pyjamas are the perfect treat for yourself and a loved one. The pink ditsy floral print on these shorties is super fun and cute. The top is button-down with a patch pocket, including Boux embroidery.

Ribbed Seamless Crop Top (Pink) – was £22, now £10

Matching Leggings – Was £35.00 Now £16.00 (54% off) This ribbed crop top is made from super soft and stretch material and makes a perfect addition to your work out or loungewear wardrobe. It’s seamless with removable pads as well as a racer back to create a top you will love!

Saffron Chambray Smock Dress (Powder Blue) – was £30, now £15

This oversized fit smock dress is perfect for those last-minute holidays. It’s simple and stylish meaning that it’s easy to throw on with anything! It has button details with a short puff sleeve, and is mid-thigh length perfect for this current heatwave!

Mali Textured Plunge Swimsuit (Teal) – was £38, now £20

This swimsuit has a textured panel to create a really flattering shape as well as adjustable straps so that it can fit you perfectly. It has a gold ring detail as well as double back straps for a fabulous holiday look!

Have you spotted something from the Boux Avenue sale that’s caught your eye? Or do you have a favourite piece from the above options? Let us know your thoughts in the comments section below.